Services
Sales and lead generation
Sales outsourcing has a reputation problem earned by providers who sell dials and deliver noise, and a Canadian buyer has learned to discount the pitch. The work only matters if it produces qualified pipeline and revenue, and in this country it has to do so inside anti-spam and telemarketing rules that carry real penalties. Corpshore Canada runs outbound and inside sales, lead qualification, appointment setting and retention from Ontario, Quebec and Alberta, in English and Canadian French, measured on qualified pipeline and revenue outcomes rather than activity. Compliance with Canada's anti-spam legislation and telemarketing rules is built into the programme rather than left to the agent, because a fast campaign that breaks the rules is a liability, not a result. The Quebec market is worked in Canadian French because a sales conversation is exactly where a wrong-register French call ends the relationship.
How the service works
- 1
Ideal customer and offer definition
We define who is actually worth contacting and why the offer should land with them, because a precise target list outperforms a large one. We map the qualification criteria that make a lead real to your sales team, so the programme is measured on pipeline your closers accept rather than on volume they discard.
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Compliance and script design
We design the outreach to comply with Canada's anti-spam legislation and telemarketing rules from the outset, including consent, identification and do-not-call handling. Scripts and sequences are built to open a real conversation in the right language and register rather than to read a pitch, with the Quebec market worked in Canadian French.
- 3
Ramp and qualification calibration
Teams of one to ten are typically live within 5 to 15 business days of signature, and deployments of 20 to 100 within 3 to 6 weeks. Reps are calibrated against your qualification standard before they carry live outreach, so a qualified lead means the same thing to us as it does to your sales team from the first week.
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Steady state and pipeline optimisation
In steady state the programme is tuned on outcomes, moving effort toward the segments, messages and channels that convert and away from those that do not. Qualified pipeline, conversion and revenue influenced are reported on cadence, and the feedback from your closers is fed back into targeting so the list gets sharper rather than merely longer.
How we deliver it from Canada
Delivery is from Ontario, Quebec and Alberta, in English and Canadian French as standard, with the Quebec market worked in Canadian French rather than translated French. Coverage runs to your prospects' business hours across time zones, and reps work in your CRM and dialler rather than ours, so pipeline, activity and outcomes stay in one place your sales leadership already trusts.
Pilot, 3 to 10 reps
A dedicated sales team under a Corpshore team leader, with embedded quality and a calibrated qualification standard, sized to prove qualified pipeline on a defined segment before you scale.
Established, 10 to 30 reps
Multiple teams under team leaders reporting to a sales operations manager, with dedicated enablement, list and data management and per-language coverage.
Programme, 30 reps and above
A managed programme with an account director, team structure by segment or channel, and a blended Canadian and offshore design where volume prospecting justifies it under one compliance and quality framework.
Compliance and data handling
Outreach complies with Canada's anti-spam legislation and applicable telemarketing rules, including consent, sender identification, unsubscribe handling and do-not-call obligations, and with PIPEDA on the personal data involved. Quebec engagements apply Law 25. We build compliance into the campaign design and monitor it rather than leaving it to the individual rep, because the penalties for anti-spam breaches fall on the brand. We are not your legal counsel, so your specific obligations are confirmed with your own advisors.
Technology
We work in your CRM, dialler, sales engagement and data tooling rather than imposing ours, so pipeline and activity stay in one system. Where you need capability you do not have, we bring proven sales engagement, list management and call quality tooling and integrate it under your governance. Consent and do-not-call state are managed in tooling rather than left to memory, so a compliance obligation is enforced by the system.
How performance is measured
- Qualified pipeline generated and accepted by your sales team
- Conversion from contact to qualified lead to opportunity
- Appointments set and appointment show rate
- Revenue influenced and, where attributable, revenue closed
- Contact and connect rates by segment and channel
- Compliance adherence on consent and do-not-call handling
Reporting runs on an agreed cadence, typically weekly pipeline reviews and a monthly business review, with pipeline, conversion and revenue analysed by us rather than reported as raw activity. Compliance adherence is reported as a standing item, and closer feedback on lead quality is tracked so targeting sharpens over time rather than the programme simply reporting more dials.
Where this applies
Technology and SaaS
Outbound prospecting, inbound lead qualification and appointment setting into a defined ideal customer profile, measured on pipeline your account executives accept rather than on meetings booked and lost.
Banking and financial services
Compliant outreach, qualification and retention within regulatory and privacy constraints, with consent and disclosure handled correctly and the Quebec market worked in Canadian French.
Energy and natural resources
Inside sales and account development for distributed commercial operations across Alberta and western Canada, worked to the prospects' business hours and buying process.
Pricing and engagement models
Sales work is priced as a dedicated team, a managed programme with activity and outcome targets, or a hybrid with an outcome component tied to qualified pipeline. Dedicated teams suit sustained, complex selling; a managed programme suits a defined campaign; the hybrid aligns cost to result where the qualification standard is clear, and volume prospecting can be blended from the network under one compliance framework.
Frequently asked questions
Do you measure results or just activity?
Results. The programme is measured on qualified pipeline your sales team accepts and revenue influenced, not on dials or meetings booked and later discarded. We calibrate against your qualification standard so a qualified lead means the same to us as to your closers, and their feedback is fed back into targeting so the list sharpens rather than simply lengthens.
How do you stay compliant with Canadian anti-spam and telemarketing rules?
Compliance is built into campaign design and monitored rather than left to the rep, covering consent, sender identification, unsubscribe and do-not-call obligations under Canada's anti-spam legislation, with Law 25 on Quebec engagements. Consent and do-not-call state are enforced in tooling, because the penalties for a breach fall on your brand. We are not your legal counsel, so specific obligations are confirmed with your advisors.
Do you sell into the Quebec market in Canadian French?
Yes. The Quebec market is worked in Canadian French, calibrated by French-first quality staff, because a sales conversation is exactly where a European French or translated call ends the relationship. French outreach is held to the same qualification and quality standard as English, so a Quebec prospect gets a native conversation rather than a scripted translation.
Will the leads survive scrutiny from our closers?
That is the design goal. We calibrate reps against your qualification criteria before live outreach and report the pipeline your team actually accepts rather than everything generated. Closer feedback on lead quality is a standing item in reporting, so a lead that your team rejects informs the next round of targeting rather than being counted and forgotten.
How quickly can a team be live?
Teams of one to ten are typically live within 5 to 15 business days of signature, and deployments of 20 to 100 within 3 to 6 weeks. The timeline depends on list readiness, CRM access and the compliance setup, and reps are calibrated against your qualification standard before carrying live outreach rather than starting cold on day one.
What does the cost saving look like?
Cost reductions of 40 to 75 percent against equivalent in-house Canadian hiring are typical, and the honest figure depends on the seniority of the selling and the coverage model. The cost calculator on this site makes the employer burden explicit, since CPP, EI, Employer Health Tax and workspace cost are what most buyers underestimate when they price an inside sales hire.
Build your Canadian team
Tell us the work, the languages and the coverage you need. You will have a considered response within six hours, or book a discovery call now.
Looking for a role rather than a partner? Explore careers at Corpshore Canada